DESIGN PROJECTS.
A selection of conceptual design projects spanning branding, illustration, photography and product design, developed from idea through to final outcome.
Conceptual Branding & Campaign Design
Asturias Cider.
A conceptual branding project centred on repositioning cider for a younger, style-conscious audience. The brand was built around a Wimbledon launch moment, captured through the campaign line “Game, Set, Sip.” I developed the full visual identity from the ground up, including a hand-drawn logo, packaging, campaign assets and supporting brand touchpoints - creating a cohesive world that lived across product, advertising and experiential elements.
Mixed Media Illustration & Editorial Design
Book Cover Illustration.
An abstract mixed-media painting created as part of a reimagined cover design for The Bell Jar by Sylvia Plath. The artwork explored themes of dual identity and societal pressure through expressive mark-making and a split-figure composition. The final piece was applied across dust cover touchpoints, translating the novel’s psychological tension into a visually symbolic format.
Art Direction & Experimental Photography
Experimental Portraiture.
A series of experimental portrait works exploring texture, light and abstraction within photography. Produced during the COVID-19 pandemic without access to studio facilities, the project relied on adaptability and hands-on experimentation, using available environments and materials to push portraiture into a more conceptual, expressive space.
Brand Identity & Community Launch Design
Girls on the Run.
Volunteer design work delivered end-to-end for the launch of a local girls-only run club. Working directly with the founder, I developed the full brand identity within a three-day turnaround ahead of the inaugural event; spanning logo design, colour palette, typography and brandmark creation. I then applied the identity across key touchpoints, alongside producing launch assets for social media. The club has since grown into a thriving community of 250+ members, with the branding continuing to support its visibility and momentum.
Product Concept & Innovation Branding
Woodpecker Inspired
Rugby Headgear.
A concept project addressing concussion in rugby through biomimicry design. Inspired by the shock-absorbing structure of a woodpecker’s skull, I explored how natural biomechanics could inform protective sports headgear. The outcome combined product design thinking with branded visual assets to position the innovation within a credible sporting context.
Collaborative Book Design.
A collaborative redesign of Hilaire Belloc’s Cautionary Tales for Children in which I acted as Creative Lead. I directed the visual approach of the publication, establishing a mixed-media art direction, my personal section of the project included producing illustrated spreads that reinterpreted the book’s dark humour through contemporary styling.
