Asturias Cider

ENTRY - BRANDOPUS HATCH 2024 BRIEF

CHALLENGE - To make cider "cool" again.

CONCEPT - A premium pure Spanish cider that launches at Wimbledon 2025.

 USP - 100% Pure Fruit Cider with Seasonal Flavour Releases.

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Asturias is a premium pure Spanish cider made from 100% fruit. It acts as a luxury brand for the sustainably conscious consumer and those looking for a genuine taste experience. Asturias transforms the market with its distinctive seasonal flavour varieties, using only fruits harvested at their peak freshness during that season.